Terms
Last updated: May 2, 2026
These terms govern your use of endless (“we”, “us”), the service that builds small-business websites and sets up AI-powered lead follow-up automation. By placing an order, you agree to them. If you’re accepting on behalf of a business, you confirm you have authority to bind it.
Who can buy
You must be at least 18 and using endless for a legitimate business purpose. You confirm that you own the business you’re buying for (or have authority from the owner), and that the domain, content, and brand assets you provide are yours to use.
Orders, payment, and delivery
- Both offerings are one-time flat-fee purchases billed through Stripe: $250 for the website build, $500 for the AI follow-up automation setup. Prices are listed on the pricing page and are exclusive of any applicable taxes.
- Website delivery target: 5 business days after we receive your intake responses. Timeline pauses if we’re waiting on assets or feedback from you.
- AI automation delivery target: 24 hours after your setup call.
- There are no ongoing subscription fees from us. You may pay small pass-through costs for third-party services the automation relies on — e.g. SMS delivery (typically $10–$20 per month depending on volume). Those bills come directly from the provider (e.g. Twilio), not us.
- Refund policy: if we haven’t started work, full refund on request. Once work has started, we refund pro-rata based on progress at our discretion. Email us — we’ll be reasonable.
Acceptable use
You agree not to:
- use endless for anything illegal, deceptive, or that violates a third party’s rights;
- use the AI follow-up to send unsolicited messages (spam), or to any recipient who has not opted in per applicable telecom / anti-spam laws (TCPA, CAN-SPAM, GDPR, etc.);
- impersonate a business you don’t represent;
- upload content you don’t have the rights to publish;
- attempt to scrape, reverse-engineer, or disrupt the service.
We may pause or refuse to complete an order that breaches these rules.
Your content
You own the content you bring to endless — copy, images, logos, brand voice samples, and any lead conversations that pass through the automation. You grant us a worldwide, non-exclusive, royalty-free licence to host, process, and transmit that content for the sole purpose of delivering the service you paid for. We don’t use it for anything else and we don’t use it to train AI models. See the Privacy Policy for details.
AI-generated messages
The AI follow-up drafts messages to your leads using templates and brand voice samples you approve. Drafts can occasionally be inappropriate for the context. During setup you configure whether replies auto-send or require your approval per channel. You are responsible for the messages sent from your business, including any commitments or claims made in them. We provide tooling — your customer-facing voice is yours to own.
Service availability
We work hard to keep endless available, but we don’t guarantee uninterrupted service. There’s no formal SLA. We may schedule maintenance, ship changes, or temporarily disable features for security or operational reasons. If a third-party dependency (SMS provider, AI provider) is down, follow-up may be delayed.
Intellectual property
We own the endless brand, our templates, prompts, and underlying systems. Nothing in these terms transfers any of that to you. On delivery of your website, you own the specific content and design assets we produced for you and are free to host them anywhere. You keep all rights to your data and any messages sent to your leads.
Disclaimers
endless is provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. We don’t warrant that AI drafts will be accurate, suitable, or compliant with any specific platform’s policies.
Limitation of liability
To the fullest extent permitted by law, neither party is liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, or data. Our total aggregate liability for any claim relating to endless is capped at the fees you paid us for the specific order in dispute. These limits apply even if a remedy fails its essential purpose.
Indemnification
You will defend and indemnify us against third-party claims arising from your content, your use of endless in breach of these terms, or claims that you lacked authority to use the domain, brand, or lead contact list you connected to the service.
Termination
Once delivered, your website is yours and there’s nothing to terminate. For AI follow-up, you can ask us to disable it at any time. We may suspend or refuse to continue service for material breach of these terms or if continuing to provide the service would expose either of us to legal risk. Sections that by their nature should survive (IP, disclaimers, liability caps, indemnification, governing law) survive termination.
Governing law
These terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws rules. The exclusive venue for any dispute that isn’t resolved informally is the state or federal courts located in Delaware, and both parties consent to that jurisdiction.
Changes to these terms
We may update these terms. If a change is material and affects an order already in progress, we’ll email you at least 30 days before it takes effect on your order. Continuing to use endless after that means you accept the updated terms.
Contact
Reach us at legal@endlessreplies.com.